License and Skysign Department allows the businesses to set up the advertisement hoardings in the city. Licenses for the erection of advertising hoardings, name boards in the Pune city are sanctioned under Section 244, 245 of the Maharashtra Municipal Corporation Act, 1949 and advertisement and hoardings control rules 2003. These licenses are renewed regularly. Special policy exists for the permission for Advertisement hoardings, flex, banners.
Pune Municipal Corporation regularly conducts proceedings against unauthorized boards, flex and banners being set up in Pune city limits. However, after the order passed by High court on 6th August, 2014, proceeding are being carried out more effectively and assistant commissioners from 15 ward offices are appointed as implementation/nodal officer for action against unauthorized boards and banners.
A committee of citizens has also been set up at the level of the Regional Offices by the Municipal Corporation Municipal Commissioner for effective action on the matter. Citizens can report complaints through toll free number (1800 233 6679) and SMS (9689931546) services. They can also connect to PMC through e-mail facility (skysign [at] punecorporation [dot] org).